:root{
  --olive: #837550;
  --olive-deep: #5b5234;
  --panel: rgba(24, 21, 12, 0.38);
  --panel-solid: #46402a;
  --tile: #17140e;
  --cream: #f2ecd9;
  --cream-dim: rgba(242, 236, 217, 0.72);
  --cream-faint: rgba(242, 236, 217, 0.45);
  --line: rgba(242, 236, 217, 0.18);
  --tan: #e3c491;
  --ink: #17140e;
  --radius: 22px;
  --ff-display: 'Archivo Black', sans-serif;
  --ff-tagline: 'Poppins', sans-serif;
  --ff-mono: 'Space Mono', monospace;
  --ff-body: 'Inter', sans-serif;
}

*{ box-sizing: border-box; margin:0; padding:0; }

html{ overflow-x: clip; scroll-behavior: smooth; }

body{
  background: var(--olive-deep) url('../assets/bg-olive.png') center / cover fixed no-repeat;
  color: var(--cream);
  font-family: var(--ff-body);
  min-height: 100vh;
}

a{ color: inherit; text-decoration: none; }
img{ max-width: 100%; display:block; }
button{ font: inherit; color: inherit; background: none; border: none; cursor: pointer; }

/* ---------- visually hidden ---------- */
.visually-hidden{
  position:absolute; width:1px; height:1px; overflow:hidden;
  clip: rect(0 0 0 0); clip-path: inset(50%); white-space: nowrap;
}

/* ---------- intro: name reveal on first open ---------- */
.intro{
  position: fixed; inset: 0; z-index: 100;
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  background: #575032 url('../assets/bg-olive.png') center / cover no-repeat;
  animation: introOut 0.7s cubic-bezier(.6,0,.3,1) 1.75s forwards;
}
.intro-name{
  display: flex; overflow: hidden;
  font-family: var(--ff-display);
  font-size: clamp(58px, 11vw, 140px);
  color: var(--cream); line-height: 1.08;
}
.intro-letter{
  display: inline-block;
  transform: translateY(115%) rotate(4deg); opacity: 0;
  animation: introLetter 0.55s cubic-bezier(.2,.8,.2,1) forwards;
}
.intro-letter:nth-child(1){ animation-delay: 0.10s; }
.intro-letter:nth-child(2){ animation-delay: 0.16s; }
.intro-letter:nth-child(3){ animation-delay: 0.22s; }
.intro-letter:nth-child(4){ animation-delay: 0.28s; }
.intro-letter:nth-child(5){ animation-delay: 0.34s; }
.intro-letter:nth-child(6){ animation-delay: 0.40s; }
.intro-letter:nth-child(7){ animation-delay: 0.46s; }
.intro-letter:nth-child(8){ animation-delay: 0.54s; }
.intro-dot{ color: var(--tan); }
.intro-tag{
  margin-top: 18px;
  font-family: var(--ff-tagline); font-size: clamp(14px, 1.6vw, 19px);
  letter-spacing: 0.28em; text-transform: lowercase; color: rgba(242,236,217,0.75);
  opacity: 0;
  animation: introTag 0.6s ease 0.85s forwards;
}
@keyframes introLetter{
  to{ transform: translateY(0) rotate(0); opacity: 1; }
}
@keyframes introTag{
  from{ opacity: 0; transform: translateY(10px); letter-spacing: 0.45em; }
  to{ opacity: 1; transform: translateY(0); letter-spacing: 0.28em; }
}
@keyframes introOut{
  to{ transform: translateY(-100%); visibility: hidden; }
}

/* ---------- meta bar (overlaid on hero) ---------- */
.meta-bar{
  position: absolute; top:0; left:0; right:0; z-index: 20;
  display:flex; justify-content:space-between; align-items:center;
  padding: 20px 32px;
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.1em;
  text-transform: uppercase; color: rgba(242,236,217,0.9);
}
.meta-center{ color: rgba(242,236,217,0.6); }

/* ---------- hero: full-bleed poster ---------- */
.hero{
  position: relative;
  height: 100svh;
  padding: 0; max-width: none;
  overflow: hidden;
}
.hero-photo{ position:absolute; inset:0; display:block; }
.hero-photo img{
  width:100%; height:100%;
  object-fit: cover; object-position: center;
  display:block;
  -webkit-mask-image: linear-gradient(to bottom, #000 94%, transparent 100%);
  mask-image: linear-gradient(to bottom, #000 94%, transparent 100%);
  animation: heroIn 1.6s cubic-bezier(.2,.8,.2,1) 1.75s backwards;
}
@keyframes heroIn{
  from{ transform: scale(1.07); opacity: 0.3; }
  to{ transform: scale(1); opacity: 1; }
}

.hero-nav{
  position:absolute; left:0; right:0; bottom: 30px; z-index: 20;
  display:flex; justify-content:center; gap: 34px;
  font-size: 13px; font-weight: 500; color: rgba(242,236,217,0.8);
}
.hero-nav a{ transition: color 0.2s ease; }
.hero-nav a:hover{ color: #fff; }

.hero-footer-meta{
  position:absolute; left: 32px; bottom: 30px; z-index: 20;
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.08em;
  color: rgba(242,236,217,0.55);
}
.hero-side{
  position:absolute; top: 50%; z-index: 20;
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.14em;
  text-transform: uppercase; color: rgba(242,236,217,0.65);
  writing-mode: vertical-rl;
  transition: color 0.2s ease;
}
.hero-side:hover{ color: #fff; }
.hero-side-left{ left: 24px; transform: translateY(-50%) rotate(180deg); }
.hero-side-right{ right: 24px; transform: translateY(-50%); }
.hero-scroll{
  position:absolute; right: 32px; bottom: 24px; z-index: 20;
  font-size: 18px; color: rgba(242,236,217,0.75);
  animation: bob 1.8s ease-in-out infinite;
}
@keyframes bob{ 0%,100%{ transform: translateY(0); } 50%{ transform: translateY(6px); } }

/* ---------- type helpers ---------- */
.eyebrow{
  display:block; font-family: var(--ff-mono); font-size: 11px;
  letter-spacing: 0.2em; text-transform: uppercase; color: var(--cream-dim);
  margin-bottom: 18px;
}
.section-title{
  font-family: var(--ff-display); font-weight: 400;
  font-size: clamp(32px, 4.6vw, 56px); line-height: 1.02;
  letter-spacing: 0.005em; text-transform: uppercase;
  color: var(--cream);
}
.section-title.huge{ font-size: clamp(38px, 6.4vw, 80px); }
.section-sub{
  margin-top: 16px; max-width: 420px;
  font-size: 14px; line-height: 1.6; color: var(--cream-dim);
}
.body-copy{ font-size: 16px; line-height: 1.65; color: var(--cream-dim); max-width: 460px; margin-top: 20px; }

/* ---------- buttons ---------- */
.btn{
  display:inline-flex; align-items:center; gap:8px;
  padding: 15px 26px; font-size: 12px; font-weight: 700;
  letter-spacing: 0.06em; text-transform: uppercase;
  background: var(--tan); color: var(--ink);
  border-radius: 999px; margin-top: 30px;
  transition: transform 0.25s ease, background 0.25s ease;
}
.btn:hover{ transform: translateY(-2px); background: #efd4a8; }
.btn-lg{ padding: 20px 34px; font-size: 14px; }

/* ---------- sections ---------- */
section{ padding: 100px 32px; max-width: 1400px; margin: 0 auto; }
.section-head{ margin-bottom: 48px; }

/* ---------- brands strip ---------- */
.brands{ padding-top: 40px; padding-bottom: 60px; position: relative; z-index: 5; }
.brand-bar{
  position: relative; overflow: hidden;
  background: rgba(26, 26, 29, 0.72);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 22px;
  -webkit-backdrop-filter: blur(14px) saturate(1.15);
  backdrop-filter: blur(14px) saturate(1.15);
  padding: 22px 0;
  box-shadow: 0 16px 38px rgba(0,0,0,0.32), inset 0 1px 0 rgba(255,255,255,0.1);
}
.brand-track{
  display:flex; align-items:center; gap: 64px; width: max-content;
  padding: 0 32px;
  animation: marquee 35s linear infinite;
}
.brand-item{ display:flex; align-items:center; gap: 14px; }
.brand-item img{
  width: 42px; height: 42px; object-fit: cover;
  border-radius: 12px;
  box-shadow: 0 4px 12px rgba(0,0,0,0.35);
  filter: grayscale(1) contrast(1.05);
}
.brand-item span{
  font-family: var(--ff-body); font-weight: 600; font-size: 16px;
  color: rgba(255,255,255,0.85); white-space: nowrap;
}
.brand-sheen{
  position:absolute; inset:0; pointer-events:none;
  background: linear-gradient(105deg,
    transparent 35%,
    rgba(255,255,255,0.05) 44%,
    rgba(255,255,255,0.18) 50%,
    rgba(255,255,255,0.05) 56%,
    transparent 65%);
  transform: translateX(-100%);
  animation: sheen 5.5s ease-in-out infinite;
}
@keyframes sheen{ 0%{ transform: translateX(-100%); } 55%, 100%{ transform: translateX(100%); } }
@keyframes marquee{ from{ transform: translateX(0); } to{ transform: translateX(-50%); } }

/* ---------- shared clip cards ---------- */
.card-media{
  aspect-ratio: 9 / 16; position: relative; overflow: hidden;
  background: #101010;
  border-radius: var(--radius) var(--radius) 0 0;
}
.card-media video{ width:100%; height:100%; object-fit: cover; display:block; }
.tag{
  position:absolute; top: 14px; right: 14px;
  font-family: var(--ff-mono); font-size: 10px; letter-spacing: 0.14em;
  color: #fff; background: rgba(0,0,0,0.55);
  padding: 6px 12px; border-radius: 999px;
  pointer-events: none;
}
.media-placeholder{
  position:absolute; inset: 12px;
  display:flex; align-items:center; justify-content:center;
  border: 1px dashed rgba(242,236,217,0.3); border-radius: 14px;
  background: rgba(242,236,217,0.03);
}
.media-placeholder span{
  font-family: var(--ff-mono); font-size: 10px; letter-spacing: 0.2em;
  color: var(--cream-faint);
}
.card-media:not(:has(video)) .play-btn{ display:none; }
.play-btn{
  position:absolute; left: 50%; top: 50%;
  width: 56px; height: 56px; transform: translate(-50%, -50%);
  border-radius: 50%;
  background: rgba(255,255,255,0.92); color: #17140e;
  font-size: 15px; padding-left: 4px;
  display:flex; align-items:center; justify-content:center;
  transition: transform 0.2s ease, opacity 0.25s ease;
  pointer-events: none;
}
.clip-card:hover .play-btn{ transform: translate(-50%, -50%) scale(1.08); }
.clip-card.playing .play-btn{ opacity: 0; }
.sound-hint{
  position:absolute; bottom: 12px; right: 12px; z-index: 2;
  font-family: var(--ff-mono); font-size: 9px; letter-spacing: 0.14em;
  color: #fff; background: rgba(0,0,0,0.55);
  padding: 6px 11px; border-radius: 999px;
  opacity: 0; transition: opacity 0.25s ease;
  pointer-events: none;
}
.clip-card.playing .sound-hint{ opacity: 1; }
.clip-card.sound-on .sound-hint{ opacity: 0; }

/* ---------- collab cards ---------- */
.collab-grid{ display:grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.collab-card{
  border-radius: var(--radius); overflow:hidden;
  background: var(--panel-solid);
  box-shadow: 0 14px 34px rgba(0,0,0,0.28);
  transition: transform 0.25s ease;
}
.collab-card:hover{ transform: translateY(-4px); }
.collab-card .card-body{ padding: 20px 20px 22px; }
.card-title-row{
  display:flex; justify-content:space-between; align-items:baseline; margin-bottom: 10px;
}
.card-title-row h3{ font-family: var(--ff-display); font-size: 16px; font-weight: 400; letter-spacing: 0.02em; }
.card-year{ font-family: var(--ff-mono); font-size: 10px; color: var(--cream-faint); }
.collab-card p{ font-size: 13px; line-height: 1.6; color: var(--cream-dim); }
.card-link{
  display:inline-flex; align-items:center; gap: 6px;
  margin-top: 14px;
  font-family: var(--ff-mono); font-size: 10px; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--tan);
  transition: color 0.2s ease;
}
.card-link span{ transition: transform 0.2s ease; }
.card-link:hover{ color: #fff; }
.card-link:hover span{ transform: translate(2px, -2px); }
.card-stat{
  margin-top: 16px; padding-top: 14px; border-top: 1px solid var(--line);
  display:flex; align-items:baseline; gap: 10px;
}
.card-stat strong{ font-family: var(--ff-display); font-weight: 400; font-size: 15px; }
.card-stat span{ font-family: var(--ff-mono); font-size: 9px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--cream-faint); }

/* ---------- background art ---------- */
.projects, .metrics{ position: relative; }
.bg-art{
  position: absolute; z-index: -1;
  pointer-events: none;
  filter: grayscale(1) contrast(1.08);
  mix-blend-mode: screen;
  opacity: 0.45;
  -webkit-mask-image: radial-gradient(ellipse 62% 62% at 50% 50%, #000 42%, transparent 76%);
  mask-image: radial-gradient(ellipse 62% 62% at 50% 50%, #000 42%, transparent 76%);
}
.bg-art-left{
  left: -9vw; top: -14%;
  height: 105%; max-height: 1300px; width: auto;
}
.bg-art-right{
  right: 8vw; top: -380px;
  height: 120%; max-height: 1560px; width: auto;
  -webkit-mask-image: radial-gradient(ellipse 72% 72% at 50% 50%, #000 55%, transparent 88%);
  mask-image: radial-gradient(ellipse 72% 72% at 50% 50%, #000 55%, transparent 88%);
}
@media (max-width: 900px){
  .bg-art{ opacity: 0.22; }
  .bg-art-left{ left: -40vw; }
  .bg-art-right{ right: -44vw; }
}

/* ---------- projects ---------- */
.filter-row{ display:flex; gap: 10px; flex-wrap: wrap; margin-bottom: 36px; }
.chip{
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.12em;
  padding: 9px 18px; border-radius: 999px;
  border: 1px solid var(--line); color: var(--cream-dim);
  transition: all 0.2s ease;
}
.chip:hover{ color: var(--cream); border-color: var(--cream-dim); }
.chip.active{ background: var(--cream); color: var(--ink); border-color: var(--cream); }

.project-grid{ display:grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.project-card{
  border-radius: var(--radius); overflow:hidden;
  background: var(--panel-solid);
  box-shadow: 0 14px 34px rgba(0,0,0,0.28);
  transition: transform 0.25s ease;
}
.project-card:hover{ transform: translateY(-4px); }
.project-card.hidden{ display:none; }
.card-body.slim{
  padding: 16px 20px 18px;
  display:flex; justify-content:space-between; align-items:baseline; gap: 12px;
}
.card-body.slim h3{ font-family: var(--ff-display); font-weight: 400; font-size: 14px; letter-spacing: 0.02em; }
.card-body.slim span{ font-family: var(--ff-mono); font-size: 10px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--cream-faint); }

/* ---------- about ---------- */
.about{ position: relative; }
.about-grid{ display:grid; grid-template-columns: 1fr 1.1fr; gap: 70px; align-items:start; }
.cc-badge{
  display:inline-flex; align-items:center; gap: 12px;
  margin-top: 26px;
  padding: 10px 18px 10px 10px; border-radius: 999px;
  background: rgba(26,26,29,0.72);
  border: 1px solid rgba(255,255,255,0.12);
  box-shadow: 0 10px 24px rgba(0,0,0,0.28), inset 0 1px 0 rgba(255,255,255,0.1);
}
.cc-badge img{ width: 30px; height: 30px; border-radius: 50%; object-fit: cover; }
.cc-badge span{
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.14em;
  text-transform: uppercase; color: rgba(255,255,255,0.85);
}
.cc-badge{ transition: transform 0.2s ease, background 0.2s ease, border-color 0.2s ease; }
.cc-badge:hover{ transform: translateY(-2px); background: rgba(40,40,44,0.9); border-color: rgba(255,255,255,0.28); }
.cc-arrow{ transition: transform 0.2s ease; }
.cc-badge:hover .cc-arrow{ transform: translate(2px, -2px); }
.body-copy strong{ color: var(--cream); font-weight: 600; }
.about-photo{
  border-radius: var(--radius); overflow:hidden;
  box-shadow: 0 14px 34px rgba(0,0,0,0.28);
}
.about-photo img{ width:100%; height: 380px; object-fit: cover; object-position: center 65%; }
.stat-tiles{
  display:grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: 16px;
}
.stat-tile{
  background: var(--tile); border-radius: 18px;
  padding: 24px 24px 20px;
  box-shadow: 0 10px 24px rgba(0,0,0,0.25);
}
.stat-num{ font-family: var(--ff-display); font-size: 30px; color: #fff; }
.stat-tile p{
  margin-top: 8px; font-family: var(--ff-mono); font-size: 10px;
  letter-spacing: 0.14em; text-transform: uppercase; color: rgba(255,255,255,0.55);
}

/* ---------- metrics: viral carousel ---------- */
.viral{
  display:grid; grid-template-columns: 360px 1fr; gap: 70px;
  align-items: center; margin-bottom: 70px;
}
.viral-deck{ position: relative; width: 290px; margin: 0 auto; }
.deck-ghost{
  position:absolute; inset:0; border-radius: 22px;
  background: rgba(26,26,29,0.5);
  border: 1px solid rgba(255,255,255,0.09);
}
.ghost-1{ transform: rotate(-5deg) translate(-14px, 8px); }
.ghost-2{ transform: rotate(5deg) translate(16px, 14px); }
.deck-front{
  position: relative; aspect-ratio: 9 / 16;
  border-radius: 22px; overflow: hidden;
  background: #101010;
  border: 1px solid rgba(255,255,255,0.12);
  box-shadow: 0 20px 44px rgba(0,0,0,0.38);
}
.viral-slide{
  position:absolute; inset:0;
  opacity: 0; transform: translateX(34px) rotate(2.5deg);
  transition: opacity 0.4s ease, transform 0.45s cubic-bezier(.2,.8,.2,1);
  pointer-events: none;
}
.viral-slide.is-active{ opacity: 1; transform: none; pointer-events: auto; }
.viral-slide img{ width:100%; height:100%; object-fit: cover; }
.deck-pin{
  position:absolute; top: 12px; right: 12px; z-index: 2;
  width: 38px; height: 38px; border-radius: 50%;
  display:flex; align-items:center; justify-content:center;
  font-size: 16px;
  background: rgba(255,255,255,0.92);
  box-shadow: 0 6px 14px rgba(0,0,0,0.3);
}
.deck-views{
  position:absolute; left: 12px; bottom: 12px; z-index: 2;
  display:flex; align-items:center; gap: 7px;
  font-family: var(--ff-mono); font-size: 12px; color: #fff;
  background: rgba(0,0,0,0.55); padding: 7px 13px; border-radius: 999px;
}
.viral-info .viral-title{
  font-family: var(--ff-display); font-weight: 400; font-size: 24px;
  letter-spacing: 0.01em; color: var(--cream);
}
.viral-sub{
  display:block; margin-top: 8px;
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--cream-faint);
}
.viral-desc{
  margin-top: 18px; max-width: 420px;
  font-size: 15px; line-height: 1.65; color: var(--cream-dim);
}
.viral-nav{ display:flex; align-items:center; gap: 12px; margin-top: 28px; }
.arrow-btn{
  width: 46px; height: 46px; border-radius: 50%;
  display:flex; align-items:center; justify-content:center;
  font-size: 17px; color: var(--cream);
  background: rgba(26,26,29,0.72);
  border: 1px solid rgba(255,255,255,0.14);
  box-shadow: 0 8px 18px rgba(0,0,0,0.25), inset 0 1px 0 rgba(255,255,255,0.1);
  transition: transform 0.2s ease, background 0.2s ease;
}
.arrow-btn:hover{ transform: translateY(-2px); background: rgba(40,40,44,0.85); }
.arrow-btn:active{ transform: scale(0.94); }
.viral-dots{ display:flex; gap: 7px; margin-left: 8px; }
.viral-dots .dot{
  width: 7px; height: 7px; border-radius: 50%;
  background: rgba(242,236,217,0.25); transition: background 0.2s ease, transform 0.2s ease;
}
.viral-dots .dot.on{ background: var(--tan); transform: scale(1.25); }

/* ---------- metrics: big cards ---------- */
.metric-card{
  display:grid; grid-template-columns: 1fr 280px; gap: 50px; align-items: center;
  background: var(--panel-solid);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 26px; padding: 46px 50px;
  box-shadow: 0 16px 38px rgba(0,0,0,0.3);
  margin-top: 26px;
}
.metric-period{
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.18em;
  text-transform: uppercase; color: var(--cream-faint);
}
.metric-big{
  font-family: var(--ff-display); font-size: clamp(44px, 6vw, 76px);
  line-height: 1.05; color: #fff; margin-top: 14px;
  font-variant-numeric: tabular-nums;
}
.metric-big.counting{ animation: metricPulse 0.3s ease-in-out infinite; }
@keyframes metricPulse{ 0%,100%{ transform: scale(1); } 50%{ transform: scale(1.012); } }
.metric-label-row{ display:flex; align-items:center; gap: 12px; margin-top: 10px; }
.metric-label{
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--cream-dim);
}
.pill-up{
  font-family: var(--ff-mono); font-size: 10px; letter-spacing: 0.08em;
  background: #b5e08c; color: var(--ink);
  padding: 5px 11px; border-radius: 999px;
}
.metric-note{ margin-top: 18px; max-width: 480px; font-size: 14px; line-height: 1.6; color: var(--cream-dim); }
.metric-shot{
  position: relative; aspect-ratio: 9 / 16; max-height: 420px;
  border-radius: 18px; overflow: hidden; background: #101010;
  border: 1px solid rgba(255,255,255,0.1);
}
.metric-shot img{ width:100%; height:100%; object-fit: cover; }
.metric-shot:has(img){ aspect-ratio: auto; max-height: none; background: transparent; border: none; }
.metric-shot:has(img) img{ height: auto; border-radius: 18px; box-shadow: 0 14px 30px rgba(0,0,0,0.35); }

/* ---------- metrics: live blowing-up counters ---------- */
.live-row{ display:flex; flex-wrap: wrap; gap: 30px; margin-top: 30px; }
.live-stat{ position: relative; display:flex; align-items:baseline; gap: 8px; }
.live-ico{ font-size: 14px; }
.live-num{
  font-family: var(--ff-display); font-size: 19px; color: #fff;
  font-variant-numeric: tabular-nums;
  display:inline-block;
  transition: transform 0.11s ease, color 0.11s ease;
}
.live-num.boom{ transform: scale(1.3); color: var(--tan); }
.live-stat em{
  font-style: normal; font-family: var(--ff-mono); font-size: 9px;
  letter-spacing: 0.14em; text-transform: uppercase; color: var(--cream-faint);
}
.boom-float{
  position:absolute; bottom: 70%; left: 12px;
  font-size: 13px; pointer-events: none;
  animation: floatUp 0.85s ease-out forwards;
}
@keyframes floatUp{
  0%{ opacity: 0; transform: translate(0, 6px) scale(0.7); }
  18%{ opacity: 1; }
  100%{ opacity: 0; transform: translate(var(--dx, 8px), -52px) scale(1.3); }
}

/* ---------- services ---------- */
.services-grid{ display:grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.service-card{
  display:flex; flex-direction: column; align-items: flex-start;
  background: var(--panel-solid);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 24px; padding: 36px 32px;
  box-shadow: 0 16px 38px rgba(0,0,0,0.28);
  transition: transform 0.25s ease;
}
.service-card:hover{ transform: translateY(-4px); }
.service-num{ font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.16em; color: var(--cream-faint); }
.service-card h3{
  font-family: var(--ff-display); font-weight: 400; font-size: 19px;
  letter-spacing: 0.02em; margin-top: 16px; color: var(--cream);
}
.service-card p{ color: var(--cream-dim); font-size: 14px; line-height: 1.65; margin-top: 12px; flex: 1; }
.ig-pill{
  display:inline-flex; align-items:center; gap: 8px;
  margin-top: 24px; padding: 10px 18px;
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.08em;
  color: rgba(255,255,255,0.85);
  background: rgba(26,26,29,0.72);
  border: 1px solid rgba(255,255,255,0.14); border-radius: 999px;
  box-shadow: inset 0 1px 0 rgba(255,255,255,0.1);
  transition: all 0.2s ease;
}
.ig-pill span{ transition: transform 0.2s ease; }
.ig-pill:hover{ background: var(--tan); color: var(--ink); border-color: var(--tan); }
.ig-pill:hover span{ transform: translate(2px, -2px); }

/* ---------- contact ---------- */
.contact{ text-align:center; padding-bottom: 150px; }
.contact .eyebrow{ text-align:center; }

/* ---------- footer ---------- */
.footer{
  display:flex; justify-content:space-between; align-items:center;
  padding: 26px 32px; border-top: 1px solid var(--line);
  font-family: var(--ff-mono); font-size: 11px; letter-spacing: 0.06em;
  color: var(--cream-dim); text-transform: uppercase;
}
.footer-links{ display:flex; gap: 22px; }
.footer-links a{ transition: color 0.2s ease; }
.footer-links a:hover{ color: var(--cream); }

/* ---------- cursor shade ---------- */
.cursor-shade{
  position: fixed; inset: 0; z-index: 70;
  pointer-events: none;
  background: radial-gradient(circle 150px at var(--mx, -600px) var(--my, -600px),
    rgba(0,0,0,0.2), rgba(0,0,0,0.08) 55%, transparent 75%);
}
@media (pointer: coarse){ .cursor-shade{ display:none; } }

/* ---------- scroll reveal ---------- */
.reveal{ opacity: 0; transform: translateY(20px); transition: opacity 0.6s ease, transform 0.6s cubic-bezier(.2,.8,.2,1); }
.reveal.in{ opacity: 1; transform: translateY(0); }

/* ---------- reduced motion ---------- */
@media (prefers-reduced-motion: reduce){
  .intro{ display: none; }
  .hero-photo img{ animation: none; }
  .brand-track, .brand-sheen, .hero-scroll{ animation: none; }
}

/* ---------- responsive ---------- */
@media (max-width: 1100px){
  .collab-grid{ grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 900px){
  .meta-bar{ padding: 16px 20px; }
  .meta-center{ display:none; }
  .hero-nav{ gap: 22px; font-size: 12px; }
  .hero-footer-meta{ display:none; }
  .hero-side{ display:none; }
  .hero-scroll{ right: 20px; }
  section{ padding: 70px 20px; }
  .project-grid{ grid-template-columns: repeat(2, 1fr); gap: 14px; }
  .collab-grid{ gap: 14px; }
  .about-grid{ grid-template-columns: 1fr; gap: 40px; }
  .viral{ grid-template-columns: 1fr; gap: 44px; }
  .metric-card{ grid-template-columns: 1fr; padding: 32px 26px; }
  .metric-shot{ max-width: 260px; }
  .services-grid{ grid-template-columns: 1fr; }
}
@media (max-width: 600px){
  .collab-grid{ grid-template-columns: 1fr; }
  .project-grid{ grid-template-columns: 1fr; }
  .stat-tiles{ grid-template-columns: 1fr 1fr; }
}